A Combination of Expert and Writer Input Results in Effective Web Copy

Clients use my support to compliment in-house work by their experts. As a web and search engine optimization (SEO) copywriter I write and edit marketing information that speaks to your prospects and tailor it for your use on the Internet. I'll coordinate with your marketing staff to assure messages and offers are consistent across all your marketing channels. 

Whether it's homepage copy, landing pages, Internet ads, or web articles my clients get copy based on proven techniques and strategies. 

In addition to hands-on experience in many areas, I'm well-read in the area of copywriting and regularly attend direct response marketing and online marketing training - keeping current with what's working and what's not. You can be sure your copy is as effective as I can make it. My copywriting approach focuses on the benefits of your product or service for your prospect. I don't get lost in the features and forget to tell the reader what's in it for them. This results in increased response which can lead to higher revenues.

Simply posting print materials online generally results in little response.

I work with clients to be sure their online marketing information focuses on the intended purpose. This may mean using SEO tactics to re-work a web site, writing a white paper to educate a reader as part of a complex sale, writing banner ads or pay-per-click (PPC) ads to attract visitors, writing landing pages that are consistent with the ads and encourage visitors to take the desired action.

Driving a reader to take an action is always one of the goals of my projects whether in print or online marketing.

Here are some of the types of projects I can help you complete as a freelance copywriter.

• Web copy
• Search optimization
• White papers
• Landing pages
• Email
• PPC and banner ads

Each project is unique, so samples aren't always relevant. But to give you an idea of the projects I've worked on, visit my Samples page. It includes project summaries, links to web copy I've written (as long as it hasn't been edited too much since the initial project) and other samples as pdf files.

Consulting Services

If you've been trying some Internet marketing efforts but aren't seeing the results you want, an outside review may be what you need. I'll review your web site, check for general search optimization issues, review the analytic information you have, look at your PPC or banner ad campaigns and the corresponding landing pages, and do some keyword competition analysis. You'll get a report describing how all your online marketing pieces fit together with recommendations for you to consider to increase revenues or raise response.

If you have a project you'd like to discuss, Contact Me. To find out what to expect when working with me on a freelance basis, visit Working with Me.