Sometimes, Being too Familiar with a Subject Makes it Difficult to Write Effectively

Using an outsider for your web copy brings a fresh perspective. A freelance copywriter doesn't have any pre-concieved ideas about your business and clients. They have to ask questions, compare services, review testimonials, and talk to your experts to discover what you do and how it all works.

Does your web site copy tell the reader why they should do business with you rather than someone else? Writing projects are important when communicating with potential customers on your web site. Writing effective copy takes time and thought. Using a freelance copywriter gets projects completed while minimizing the time you or key employees need to take away from other tasks.

Everyone knows that getting your message across to a reader means you need to have an understanding of the reader's perspective, expectations, and the purpose of the communication. Does your web copy focus on your prospect or on what you provide? Is it clear what action the reader should take?

Text written for engineers will not usually be effective for a non-technical audience just as text for an affluent man over 50 years old won't click with a twenty-something female. Effective writing requires researching the prospect and may be best done by someone outside the company.

If the copy for Internet marketing is your other marketing material just re-formatted, you are likely not getting the best possible response. Training or getting experience in writing web site pages - when it isn't your primary duty - is difficult and expensive. A cost-effective solution is to hire a freelance webcopy writer with training or experience in writing for the Internet.

Using a Freelance Copywriter Helps Businesses Complete Web Site Projects

Working with a freelancer isn't right for everyone though.  Some businesses aren't a good fit for freelance copywriting support.  These are the types of clients I've had the most success with:

You trust the work will be completed once it's assigned.  If you need to micro-manage the entire writing process, hiring me won't be as cost effective as it could be since you'll still be spending a significant amount of time on the project.

You have a clearly defined project or project goals. Clients that know what they need and can tell me what it is are the most satisfied. If you know the results you want, I'll help define the project to assure you know what you're getting.

You're honest and straight forward in dealing with others.  I don't have hidden agendas and I expect my clients to be truthful with me regarding issues and expectations.

You're committed to providing the resources - both people and information - needed to get the job done.  This includes providing me with background information, past similar projects, and contact information for people that can answer questions.

Contact me to set up an initial consult. To find out more about the types of projects I work on, visit Copywriting Projects. Wondering how I started my freelance copywriting business? Visit About Me, you might be surprised!