What to Expect for a Web Copy Project

Steps that Always Occur When Writing Web Copy for New Sites or Major Revisions

1. Determine web site purpose and goals.
2. Gather background infomation - exisitng web sites, Internet marketing efforts, off-line marketing.
3. Develop scope, cost, and scehdule description.
4. Review competing web sites.
5. Interview key people.
6. Additional research and write web copy for review and approvals.

Additional steps that may occur if search engine optimization is a specific task

• Develop site map.
• Keyword research.
• Write meta tags.

The first step is usually accomplished during the initial phone interview or meeting. This results of this step determine the scope. Background information available may also impact the amount of work needed to complete the project, and while it may not be reviewed in detail right away, the available information is considered in determining the scope.

Contact me to set up an initial consult and get a quote. To find out more about the types of projects I work on, visit Copywriting Projects.